The Scope Of Marketing

Dayanand Kumar Deepak

What is marketing?

Marketing is about identifying and meeting human and social needs. one of the shortest good definitions of marketing is “meeting needs Profitably” when Ebay recognized that people were unable to locate some of the items they desired most, it created an online Auction clearing house. When IKEA noticed that people wanted good furniture at a substantially lower price, it created Knockdown furniture. These two forms demonstrated marketing savvy and turned a private or social needs into a profitable business opportunity.

We can Distinguish between a social and a a managerial sales definition of marketing. A social definitions show the role marketing plays in society for example one marketer has said that marketing’s role is to “deliver a higher standard of living” here is a social definition that serves our purpose marketing is a societal process by which individuals and groups obtain what they need and went through creating offering, and freely exchanging product and service of value with others.

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